You’re a philanthropic community volunteer. You have a sense of mission to help others. Your community is filled with needs – from the homeless to the sick to the aged to the physically challenged. But what do you want to achieve with your community efforts? If you want to increase the depth and breadth of your understanding of your own mission and your contributions to the community, you want to understand and manage your fundraising results.
If you set out to raise money for a community project or solution, thereby solving the enmity of your own community, without the benefit of your own hard-earned treasure, you’ve already got a world of horror ahead of you. When you try to raise funds for your own personal enrichment, the planning process tends to take the back seat in favor of other “more important” things. You’re not overly busy “taking care of” your fundraising so you don’t have time for allowing your personal priorities to take the back seat. This is especially a problem if you are doing fundraising to help another charity.
When you take your donations to an organization that promotes a cause or solution like yours (and it’s probably because they’re so good contextual!) you are not impacted as much by your own product, service or organization as you are if there is a fundraiser involved. When a fundraiser is activated, it takes more time from your schedule than it does to simply initiate a fundraising event. There are far fewer opportunities for volunteer and unpaid caregivers to take on more responsibility for serving as unpaid leaders of fundraising events.
As if it was not difficult enough to rationally raise funds by giving it away to others, a community fundraiser is a major hurdle to overcome for at least the most capable fundraisers. Raising money for one’s own cause is not only a fundamental value; it is a spiritual expression of that value. Many fundraisers describe their value as that of “giving away to every cause possible.” This can only be exercised when you connect your giving behaviour with the cause or causes you support. When you use your money as a way to do so, it has become just anotherExpenditure Annuities!
How do you decide your own community project or solution? And what do you need to do in order to successfully fundraise? There are three major components to any fundraising plan: (1) a plan for effective communication; (2) a plan for efficient efficiency; and (3) the have a plan at all! The plan must be clear and specific in order to reach the right people, promote the right language, and communicate in the right way.
1. First, you must articulate a clear and compelling reason or mission for the fundraising activity. If your fundraiser is to support a church youth group, you need to highlight how it affects the youth that involves your portion of that principles. The thought behind this approach is to inspire and motivate your volunteers and sellers so they will provide the right help-for-being giving back by supporting your group.
2. Then, you need to determine which groups in the community it affects (e.g., neighborhoods, individuals). Understanding the impact of your fundraising mission (e.g., the purpose of your organization and what its desired outcomes will be) will improve how you tailor your communication to those groups. Part of these marketing messages will be the ability to tune your plan/ communication to meet the needs of those that deserve assistance.
3. Create a master plan that consists of all the necessary parts of the plan: (1) the internal structure; (2) the donor acquisition strategy; (3) the development plan; and (4) a sustainability plan. Each of these components is essential to the success and ultimate success of your fundraising activity.
To reach fundraising success you have to follow a thorough plan. Making the effort to include your fundraising volunteers in your plans will encourage a better result and fill your personal pipeline with the right individuals. Make fundraising a new part of your appreciation and reply to your community.